What to do before we start our presentation.
When preparing for a presentation, you should do the necessary preparatory work, so that you express yourselves clearly, allowing the presentation to be followed easily and the objectives clearly identified.
However, I have found that when I talk to many professionals about this they seem to leave everything to the last minute without having a clear strategy of which questions to ask themselves. I find being fluent or confident in front of others is simply not enough for the presentation to shine and for your audience to remember the main ideas and content.
What I suggest is that you go about preparing your presentation in the same way, every time. What I propose is that you follow A SIMPLE CHECKLIST in order for you to clarify your main ideas. Ask yourself the following questions
- What is the aim of your presentation?
- To sell a product,
- To explain the hierarchical structure of your company?
- To inform and explain possible changes in a portfolio?
- What is the title of your presentation?
- How to increase market share
- The advantages of incorporating new personnel in the London team
- The advantages of implementing a cost-cutting strategy
- Who am I speaking to?
- Are the people I am talking to the decision makers?
- How much does my audience know about the subject?
- Do they understand technical data or not?
- What are the main points you would like to make?
- Between 3-4 points is more than enough
- What do you want your audience to do once I have finished my presentation?
We must invite them:
- To buy my products or services?
- To change their minds about a possible issue?
- to contract your services?
- To offer a free trial period?
- How long do you have to do your presentation?
- Are you the only presentor or are you doing a presentation as a team?
Once we have answered these questions we are on the way to doing a very effective presentation. In part 2, we will look at the different parts of a presentation and the importance of it being well-structured. We will also examine the different expressions that can be used and how to simplify the content of the introduction.